I never really thought about how secretive the flavor and aromas industry has become over the
years. I actually never even put two and two together. I was always one of the passive consumers who just assumed that McDonald’s fries were grown on the McDonald’s fry tree. It is terribly sad to think about how many children actually grow up believing that there food comes from a grocery store, this is a problem that needs to be addressed by our nation as a whole. We need to educate our society and create literate society members in the area of their food, and the process in which it is derived.
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